Email marketing - Promarketer

What’s an autoresponder?

If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

How can I make money with autoresponders?

Almost any online business could benefit from using autoresponders. All you need is a product and an series of convincing autoresponder messages, and you can start cutting your piece of the Internet cake.

Your autoresponder is your secret weapon: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Figures show that not many sales are now made by impulse buyers, and this is particularly true of purchases on the internet. But to change the odds a bit in your favour by getting your message out repeatedly to people who are already interested in what you have to offer, you have a much better chance of seeing an explosion in your sales response.

At the bottom of the page I provide a link to get an 110 page ebook on the subject for no more than £4.99. I could have let you have it free but then there is a danger that you would not have valued it. When it was first sold on the Internet it was £25 or so. But I am letting you have it at cost!

This book will give you all the information you need to begin profiting with autoresponders. You’ll learn how to choose a topic that works best for you and your situation; research your market and find or develop great content that people want to buy; start you own automated storefront web site; tailor your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money even while you sleep.

Let’s start making autoresponder magic!
PICK A TOPIC

To make money with autoresponders, you need a product. Most of the time, the product you’re selling is information: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program. Your topic must be something that appeals to a wide audience—you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute—well, you might have quite a few potential buyers.

Also, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.

Here we’ll talk about how to choose a topic that covers both these areas: widespread appeal, and your personal interest or expertise to back it up.

Your personal interests and areas of expertise

People who like their jobs are happier. Their enthusiasm spills over into their work, and they often find themselves receiving promotions or raises and attracting customers without even trying.

If you’re comfortable talking about your product, and you are passionate about the subject, your confidence will permeate every area of your autoresponder program. You will receive unsolicited comments from buyers who are pleased with your service. You’ll be able to build consumer trust because people will know that you endorse your product 100 percent...

This was but a small extract from the 110 page book. See how in depth the content is below:

Index

Introduction

What’s an autoresponder? 5

How can I make money with autoresponders? 6

Pick a topic
Your personal interests and areas of expertise 8

A self-quiz for finding a topic 10

Marketability: Will they buy? 13

A quiz for marketability 13

Research your market
Searches: Google, eBay, Amazon 17

Groups and forums 23

Survey Says? Conducting marketing surveys 25

Sample marketing survey 29

Create content
Original content 30

Affiliate and reseller programs 33

Craft your autoresponder messages
Making your product irresistible 42

Testimonials: A marketer’s best friend 44

Spam-Me-Not: Avoiding too much hype 47

Spam filters: Is your message zap-proof? 49

Formatting your autoresponder messages 50

Set up your site
Name your domain 54

Web hosting: free or fee? 57

Accounts you need: NameStick, PayPal, ClickBank 62

A note on web site content 63

Build your opt-in list
Free methods: articles, e-books and mini e-courses 64

Paid methods: PPC campaigns, classifieds, and co-registration lists 66

Drive traffic to your site
Keywords: Optimize, don’t stuff 73

Keep visitors coming back 74

The No-Spam Diet: Black and white listing 75

Launch your list building campaign 77

Sample Autorseponder Messages 79